Millennium bim has officially launched its new institutional campaign, “There will always be an M”, designed to celebrate 30 years of presence and commitment to Mozambique. More than a milestone in its history, the initiative is a tribute to the collective identity, cultural diversity and resilience of the Mozambican people, evoking the pride of belonging to this nation.
The campaign, which will appear in the main media – from the press and television to digital platforms – was filmed from north to south of the country. It authentically captures the faces, gestures, sounds, dreams and settings that are part of both the nation’s history and the Bank’s journey.
“We wanted to create something that was more than an institutional celebration. It is a tribute and a thank-you to all Mozambicans, a portrait of the resilience and identity forged in the people’s achievements. We sought to show the country as it is – with truth, with soul and with the real people who build the future every day”, said Ivan Serra, Communications Director of Millennium bim.
More than the Bank’s initial, the “M” stands for Moçambique, Memory, Movement and Change, a sign of continuity and belonging. Over the coming months, the campaign will evolve with new content, voices and actions, maintaining its purpose of celebrating Mozambique and its people with authenticity and emotion.
