Executive Nails came about roughly 3 years ago, in an attempt to fill a need in the market. We noticed that there was a great shortage of a nail space that could combine refinement, comfort and quality services, always putting the customer first. We offer hand and foot treatments, always aiming for excellence with our superior-quality polishes and unique creams and oils, together with the introduction of individual booths with iPads and headphones through which the customer chooses their services. What sets us apart lies mainly in our customer service, the introduction of gourmet catering services, the training of our staff and the quality of our products. We are currently distributors of the Andreia Profissional brand, one of the largest cosmetics brands in the world.
We offer hand and foot treatments, always aiming for excellence, with our superior-quality polishes and unique creams and oils. – Ana Sousa, manager of Executive Nails
We have organised fairs and workshops that have had a great impact on our image, raising our name in the market even further. On the other hand, these activities have also served to make a difference to the lives of more women, facilitating the exchange of experiences relating to know-how as well as the business world, enabling them to generate their own income as well as to employ others.
Like virtually every sector, ours also suffered greatly from the pandemic, not only because our business requires direct contact with the customer in order to carry out the treatment, but also because, with the market having been affected, a domino effect was created that, in a way, reduced the number of customers seeking our services, not to mention that the pandemic brought difficulty in importing some raw materials. But we had to reinvent ourselves, and we introduced a personalised home service, which consisted of a team working in partnership with a healthcare company, delivering the service with all the care and detail needed to cope with the pandemic. At the moment, the biggest challenge has been finding qualified staff on the job market and retaining labour, all because we try to keep our quality standard consistently high. To that end, we have invested in in-house training, through international trainers, so that we can serve our customers as well as possible.
So far the results have been very satisfying, our customers' feedback has been very good and we have received constructive criticism, which motivates us to keep trying to raise our level. We undoubtedly still have a lot of work and challenges ahead, as we continue to look for ways to raise the quality of the service in general. For the future, we intend to make our brand reach more people and make them aware of our services, as well as to increase the number of partnerships with establishments, always with the quality offered to the customer in mind, which will remain our priority and focus.
