Dentsu: celebrating Mozambican women, promoting gender equality and equity

April is known for the celebration of Mozambican Women, who, more than a simple capulana, represent a whole range of values: strength, resilience, professionalism, care and love. That is why it is important to value diversity, equity and inclusion as fundamental pillars of Dentsu's vision of "leading the people-centred transformations that shape society". We believe that, to realise this vision, it is essential that we are truly representative of the communities we serve, ensuring that our culture promotes inclusion in order to achieve sustainable, long-term results for everyone, as well as driving client growth.

It is our differences that make us stronger. We must be an agent of meaningful progress and a positive force, for our employees as well as for clients, consumers and communities. To achieve this goal, we build diversity into our mindset, our solutions and our teams to foster an inclusive and equitable culture. This allows us to foster equity and aim to become better colleagues, which will bring benefits to everyone involved.

We seek to ensure the effective participation of women in all spheres of decision-making, which will help us build a more successful and sustainable business. We have made a commitment to achieve greater gender equality across all our operations, including the target of having 50% women leaders in senior management roles by 2025, at global group level.

It is important to stress that equality means treating all people fairly, providing the same opportunities regardless of their characteristics or circumstances. Equity, on the other hand, recognises the differences between people, and adjustments need to be made to ensure fairness. As a global company established in Mozambique, our team is made up of 50% women in leadership positions. It is worth mentioning that the group in Africa is led by a woman, Dawn Rowlands, CEO, and I hold the position of Chief Executive in Mozambique. Dentsu Mozambique is a company committed to gender equality and equity, investing in the empowerment and development of its women.