THE RADIO DRAMA THAT TEACHES
Janete is a catalysing movement of entrepreneurial women and men, focused on developing good business practices, financial literacy and gender equality. This initiative by Anima Estúdio Criativo, in partnership with Technoserv, has as its main aim to guarantee the wider public access to content that is useful for business development.
The first phase of the movement consisted of a radio drama titled “Janete, nada é impossível” (“Janete, nothing is impossible”), which introduced a character named Janete, a leader and an engaging inspirational figure. It tells the story of a woman who decides to open her own restaurant and who learns, day by day, to overcome the challenges of running a business and all the social pressures that exist around women in Mozambique. Seen as an example, Janete becomes a reference in her community, sharing what she has learned and inspiring other women entrepreneurs to take the next steps in realising their dreams.
Didactic and inclusive, Janete teaches the general public to improve the management of their businesses, to gain confidence, to know how to manage finances, to save effectively and to promote businesses, addressing these aspects among other interesting themes. The first season had 26 episodes, in 4 national languages, and aired on 9 Mozambican radio stations, listened to monthly by more than 43,000 people. The 2nd season, titled “Janete, hora de mudar” (“Janete, time for change”), is currently on air, and the 3rd, “Janete, pensar no amanhã” (“Janete, thinking about tomorrow”), will be out soon.
In the future, Janete's creators intend to equip the project with new tools and to widen the initiative's reach, developing targeted content and investing in digital channels. They also intend to measure reach on these platforms, generating analytical knowledge about their followers. They want to reach new audiences directly and interactively, testing the effectiveness of digital channels as tools for entrepreneurs. They are also seeking to engage new partners and potential corporate clients to ensure the sustainability of the project in a multi-platform format.
