The growing automation driven by generative artificial intelligence (AI) puts a disproportionate number of jobs held by women at risk, a new study reveals. The research indicates that 79% of jobs in administrative support, one of the areas most susceptible to automation, are held by women.
According to a Goldman Sachs report, some 300 million full-time jobs in the United States and Europe could be automated as this technology advances. However, the impact will not be uniform between the sexes.
Mark McNeilly, professor of Marketing at the Kenan-Flagler school and lead author of the study, explains that the division of the labour market puts women in a more vulnerable position: "Among men, there is a 50-50 balance between white-collar and blue-collar jobs. Among women, 70% work in cognitive roles, which are more exposed to automation," he told Euronews Next.
Beyond administrative roles, other sectors traditionally occupied by women face similar risks. Healthcare (76%), education (73%) and community and social services (67%) are some of the areas where AI could have a significant impact.
Despite the threats, experts stress that AI can also create new opportunities. The technology can help optimise repetitive tasks, allowing professionals to concentrate on more strategic and human activities. In healthcare, for example, AI can provide support in diagnosis and advice, freeing up professionals' time for more personalised patient care.
McNeilly argues that, to survive this transition, workers should embrace AI, learn to use it effectively and seek to stand out in the job market.
