For three months, a passion for football crossed paths with the competitive spirit of business in a campaign that mobilised distributors, wholesalers and retail outlets around an ambitious goal: to achieve the highest sales volume and win a place at a unique experience, watching the UEFA Champions League Final live, in Hungary.
Promoted among the brand's trading partners, the initiative highlighted the performance, dedication and commitment shown throughout the campaign, culminating in the selection of four big winners: a representative of retail outlets, a distributor and two wholesalers.
More than a simple incentive scheme, the campaign became a celebration of the partnership and of the joint effort made over recent months. Throughout the competition, the participants showed great commitment, boosting sales and strengthening the brand's presence in the market.
In the end, only four participants secured the coveted prize: the chance to experience up close one of the greatest experiences in world football, watching the Champions League Final live, one of the most iconic competitions in international sport.
Amid expectation, enthusiasm and emotion, the winners are now preparing to set off on an unforgettable journey to Hungary, where they will witness at first hand all the intensity and atmosphere of the biggest stage in European football.
The initiative also reinforces the importance of close relationships with trading partners, valuing those who contribute every day to the growth, dynamism and expansion of the business.
