On 4 June, Mozambique's motor industry witnessed the opening of a space that promises to revolutionise the market: the new Showroom Gallery by Toyota, promoted by CFAO Motors Mozambique. This innovative space was designed to display, and allow test drives of, Toyota's city models, among them the Vitz, the Starlet, the Belta, the Urban Cruiser and the Cross.
Henrique Bettencourt, Managing Director of CFAO in Mozambique, stressed the importance of this new showroom for the country's motor industry and for the CFAO group. “We are excited to offer our customers a customer-centred experience that goes far beyond the conventional, celebrating innovation, technology and design,” he said. Bettencourt also stressed that the Showroom Gallery by Toyota aims to redefine the car-buying experience, offering an immersive journey through the five senses: sight, touch, hearing, smell and taste.
The event was attended by the Minister of Transport and Communications, Mateus Magala, who highlighted the significance of the opening. “This gallery represents a crucial milestone, considering that Toyota is the best-selling car brand in the world and in Africa. In Mozambique, Toyota is the brand that many Mozambicans trust,” said Magala. The minister also took the opportunity to call on all the car brands' representatives to join the government's efforts to promote cleaner, less polluting transport, contributing to the decarbonisation of the economy.
Fabrice Decresquier, Managing Director of CFAO Automotive ESA, explained that this is the first Toyota Gallery Showroom in the CFAO Group. “If it is successful, we will roll this concept out to all the other countries,” said Decresquier.
The group's business in Mozambique began two years ago with Toyota, and the distribution of other brands and the development of new businesses are already in sight. CFAO, founded in the mid-nineteenth century, began its activities in Europe and expanded into West Africa. It is now present in 53 African countries, focusing on three main areas: mobility, healthcare and green infrastructure.
The new Showroom Gallery by Toyota is more than an exhibition space; it is a symbol of progress and innovation, reinforcing CFAO Motors Mozambique's commitment to quality, sustainability and customer satisfaction. This venture promises to redefine the motoring experience in the country, contributing to Mozambique's economic and environmental development.
