HEINEKEN Mozambique has launched an innovative and impactful campaign, called “TXI”, which offers consumers of Txilar beer the chance to win an enticing prize of 250,000 meticais. The campaign began on 14 June and ends on 9 September, and has already rewarded several winners: Carlos Ernesto, a resident of Maputo City, Telia from Matola, Elcídio from Maputo and Alberto from the city of Beira.
It was on 25 June that, during a Txilar promotional event at a bar in the Jardim neighbourhood, Carlos Ernesto found a winning bottle cap. The joy and surprise were palpable when he realised that the amount he had won was not the 250 meticais he had first thought, but an incredible 250,000 meticais. “The satisfaction is enormous, because it is something I did not expect. The emotion was huge. This money will change my life. I am going to invest in a business and also improve my home.” – he said, highlighting the positive impact the prize will have on his life.
“This money will change my life. I am going to invest in a business and also improve my home.” - Carlos Ernesto, a resident of Maputo City, the first Txilar consumer to find a winning bottle cap.
“TXI” is open to all residents of Mozambique aged 18 or over, excluding HEINEKEN employees and their immediate family members. The 250,000 MT prize is non-transferable and is paid by bank transfer after validation of the winning bottle cap and verification that all requirements set out in the campaign’s terms and conditions have been met.
Since its entry into the Mozambican market in January 2019, Txilar has been a standout brand. In 2020 it won its first gold medal at the prestigious international competition Monde Selection La Qualité, thanks to its quality and the satisfaction it gives consumers. Today, Txilar remains a favourite among Mozambicans, and is available in several formats, including 500 ml (returnable bottle), 330 ml (can), 250 ml (bottle) and on draught.
The campaign reflects the company’s commitment not only to offering quality products but also to improving its consumers’ lives. This campaign is more than a simple prize draw; it is an initiative that seeks to turn dreams into reality, providing significant help at a challenging economic time.
Expectation now rests on the next winners, who will have the chance to see their lives transformed. With this initiative, HEINEKEN Mozambique strengthens its presence in the market and its social commitment, showing that a brand can indeed contribute to a positive change in people’s lives.
The “TXI” campaign plans to reward a total of 12 consumers who find 500 ml bottle caps bearing the word “TXI”. The lucky ones must call 90483 to claim their prize.
Good luck to all participants! May a winning bottle cap find its way to you.
